Living in an aesthetic-obsessed society has its perks for the lift industry, as an increasing number of building owners are prioritising the design value of a lift even more. Why now?
Well, we all know how important first impressions are in all types of scenarios, especially when it is between a building and visitor. Many building owners are choosing to implement the ’30-second’ impression rule with the aesthetics of the lift(s) within the building, ensuring that the best first impression is received from prospective clients as well as visitors.
For example, a hotel’s interior décor is the most fundamental feature as it aims to impress guests. In this case, the design of a lift car would need to match up to the hotel’s quality standards to avoid possible negative word-of-mouth.
Hospitality is just one industry example where appearance can either uplift or degrade a customer’s interest.
On top of this, property owners, with full awareness of how commonplace lifts are within the UK, have been applying lift aesthetics based on branding purposes.
Let’s use a skyscraper office building as an example, where lifts are essential. Property owners, in this case, would have to thoroughly consider a lift design that would further emphasise the high-quality and modern working environment that they are wanting to convey to the professionals working in the building and also, new visitors.
At Liftec, we have our very own in-house design team and are not governed by a limited range of finishes or options. As a result of this, we deliver the best customer solution whilst keeping within agreed budget costs.